Radiating Positivity and Increasing Happiness
B - R -I - G - H - T.
In January, we highlighted our personal and professional focus on TURN BRIGHT in 2024. We are ready to build stronger connections daily and lead with radiant positivity. At the same time, we will innovate creatively and continue to grow Brands Strides as a business by honoring our values and taking bold strides.
B - BUILDING STRONG CONNECTIONS
R - RADIATING POSITIVITY
I - INNOVATING CREATIVELY
G - GROWING CONTINUOUSLY
H - HONORING VALUES
T - TAKING BOLD STEPS STRIDES
This month, we dive into “R" RADIATING POSITIVITY
I recently completed "The Happiness Project" by Gretchen Rubin, a self-help book where Rubin explores year-long experiments to increase her happiness. Feeling like she was in a rut despite having a good life, Rubin embarked on a quest to actively seek out and cultivate happiness in various aspects of her life. She divided her project into twelve areas, such as work, marriage, and leisure, and focused on specific monthly resolutions to improve her overall well-being. Throughout the book, Rubin shares insights from psychology, philosophy, and her own experiences, offering practical advice and reflections on what it means to live a happier life. Her journey inspires readers to take a more intentional approach to happiness and to find joy in everyday moments.
Why do I share this? In a world where mental health is a real concern, and people continue to seek answers to find more happiness in their personal and professional lives, the question begs, “How are companies trying to foster happiness for their customers?” I’m not just talking about the importance of service experiences; I’m talking about social and environmental responsibility, which are essential to the customer's belief system.
Several brands are known for inspiring through positive branding, focusing on values like authenticity, social responsibility, and uplifting messaging:
Patagonia: This outdoor clothing company is renowned for its commitment to environmental sustainability and social responsibility. Their messaging revolves around ecological activism and encouraging customers to lead more sustainable lifestyles.
Dove: Dove has gained recognition for its "Real Beauty" campaign, which aims to challenge beauty stereotypes and promote self-confidence among women of all shapes, sizes, and ages. The brand's focus on inclusivity and empowerment has resonated with many consumers.
TOMS: Known for its "One for One" model, TOMS donates a pair of shoes to a child in need for every pair purchased. This socially conscious approach to business has helped TOMS build a strong brand identity centered around philanthropy and positively impacting communities worldwide.
Ben & Jerry's: Beyond selling ice cream, Ben & Jerry's is known for its commitment to social justice issues, environmental sustainability, and ethical sourcing of ingredients. The brand often takes a stance on political and social issues, using its platform to advocate for positive change.
LEGO: LEGO promotes creativity, imagination, and learning through play. The brand's messaging emphasizes the importance of fostering children's development and encouraging them to explore their potential through building and storytelling.
Starbucks: Starbucks has built a brand around more than just coffee; it's also known for its commitment to ethical sourcing, environmental sustainability, and community engagement. Through initiatives like the Starbucks Foundation and partnerships with local organizations, Starbucks aims to make a positive impact in the communities it serves.
Nike: Nike's "Just Do It" campaign has inspired millions to push their limits and pursue their dreams. The brand often features stories of athletes overcoming obstacles and achieving greatness, encouraging consumers to strive for their personal best.
These brands demonstrate that positive branding goes beyond just selling products; it's about connecting with consumers on a deeper level and positively impacting the world.
"The Happiness Project" can offer insights and inspiration for small businesses looking to build a positively radiant campaign for their brand:
- Focus on customer happiness
- Authenticity
- Identify core values
- Set actionable goals
- Experimentation and adaptation
- Consistency
- Celebrate successes
By drawing inspiration from "The Happiness Project," small businesses can develop marketing and branding campaigns that prioritize customer happiness, authenticity, and goal-oriented strategies. These projects ultimately lead to stronger connections with their audience and greater success in the marketplace, just like more prominent brands. You don't have to be a huge brand to deliver an authentic, consistent brand experience by staying true to your core values. Take time to think about how your small business can provide that radiantly positive experience to customers time and time again.
