Stay focused. In the blink of an eye, it will be 2023.
Blink Once. 4th Quarter Is Here.
You're in the final quarter of the year. You're focused on the last stretch of the year. Budget discussions are underway and if you haven't already started to think about your 2023 marketing plan, including campaign ideas, now is a good time to rally.
Blink Twice. Data-Driven Insights.
Before you dive too heavily into the budget. Have you had an opportunity to look at your marketing data? What is your data telling you? When last did you complete a 360 audit of your marketing efforts? Very often the data can support your budget decisions and help you plan for the year ahead. New trends show a heavy focus on TikTok and video content.
Consider the following 4 data sources, that will provide you with the website, social, communication, and reputation insights:
1) Google Analytics (Web Traffic, Page Views, Demographic Profile)
2) Meta Business Suite (Insights for both Facebook and Instagram)
3) Email Performance (Open and Click Through Rate, Database growth)
4) Google My Business & Google Reviews
Once you've reviewed the data and derived your key insights, you are now better equipped to address your budget decisions, and ready to put your Marketing Plan for 2023 in motion.
Blink Three Times. 2023 Marketing Plan.
2023 is 3 months away. Building clarity for your small business starts with a clear marketing plan, rooted in data, and aligned with the company goals and objectives. Having benchmark metrics helps to build a story, and a customer journey, understand client trends, and ultimately showcase opportunities. Employees thrive on clarity. Identifying key areas of focus early on and communicating this outwardly will help you to succeed in 2023.
Eyes Wide Open. Feeling Overwhelmed?
Brand Strides can walk you through the Marketing Audit Process to help you build clarity for 2023.
At Brand Strides, we deliver decisive steps to build brand clarity and equity in the marketplace. We believe that clarity can only be achieved with an integrated marketing approach that focuses on clear internal and external communication.
Random Fact: The human eye blinks an average of 4 200,000 times a year.