Innovating Creatively


Building strong connections and radiating positivity has led us to the exciting phase of innovating creatively. But what does this mean?


Innovating creatively goes beyond just generating new ideas. It's about having a mindset of curiosity, experimentation, and pushing boundaries to discover innovative solutions to challenges. For Brand Strides, this means exploring fresh approaches to operating, connecting with our audience, and delivering value for our clients.


Creativity is all about sparking new ideas, while innovation is about putting those ideas into action to create value. When we innovate creatively, we dream up new concepts and find practical ways to bring them to life and make a positive impact. This approach can lead to breakthroughs in various areas, from product development to marketing strategies and problem-solving techniques.


Thinking innovatively and creatively is crucial for small businesses operating on a lean marketing budget. It's about maximizing impact, effectively reaching our target audience, and achieving our business goals without overspending while staying true to our brand values.


Here's a handy list of some incredible marketing tools to support our creative endeavors:


Earned Media:

  • Unsplash: Access copyright-free stock images to support our marketing goals without worrying about attribution.
  • Google Trends: Stay updated on digital marketing trends to deliver content that resonates with our audience.


Owned Media:

  • Canva: Design captivating marketing materials like social media posts and videos with customizable templates, regardless of our budget.
  • Coolors: Use their user-friendly color generator to create brand color palettes that reflect our identity and vision.


Paid Media:

  • Google Keyword Planner: Optimize our Google Ads campaigns with effective keyword research to maximize our advertising budget.
  • Buffer: Schedule social media posts in advance to ensure our content reaches our audience when they're most active, all while staying within our means.


These tools, organized by earned, owned, and paid media categories, can bolster our marketing efforts without breaking the bank. By leveraging them effectively, we can elevate our brand's digital presence and achieve our marketing objectives creatively and resourcefully. If you are on a lean marketing budget and looking for branding and marketing support, reach out to us today! Brand Strides can work with you to tailor a plan that fits your budget.