Culture and Values Go Hand-In-Hand


Each month, we've navigated through the BRIGHT theme that we set out in January. This month, we delve into “Honoring Values” and focus on what truly matters to us. At Brand Strides, our values are simple:

  • Be human and be yourself.
  • Bring energy and have fun.
  • Build clarity and deliver a beautiful brand to market.


In essence, it's all about People, Passion, and Process.


People. Be Human. We prioritize people above all else. By amplifying all voices, we build a brand that resonates deeply with stakeholders, employees, and customers.


Passion. Bring Energy. Our passion for what we do fuels our stride at Brand Strides. The enthusiasm and pride we bring to our work daily enable us to achieve our shared mission and vision.


Process. Build Clarity. We take decisive steps to build brand clarity and equity in the marketplace. We believe that clarity is achieved through an integrated marketing approach focusing on clear internal and external communication.


We understand that company culture and values go hand-in-hand. Values form the foundation of company culture, defining what is important to the organization, setting priorities, and guiding everyday business practices. Values provide a framework for employee behavior, impacting every interaction with colleagues, customers, or stakeholders. Company values directly influence culture, employee engagement, retention, and brand reputation both internally and externally. Companies with strong, positive cultures and values tend to attract customers, partners, and talent who share similar values. If you're considering a brand refresh or reevaluating your company culture, it's time to take a closer look at your culture, values, and brand perception. At Brand Strides, we help companies build beautiful brands one decisive step at a time, whether it’s addressing your brand architecture, messaging, or identity.


94% of those surveyed said company culture is vital to success. —BambooHR Research


Here’s a shortlist of thoughtful questions to ask yourself about your organization’s values:

  1. What is the culture of your organization?
  2. What aspects of your organization's legacy do you never want to change?
  3. What do you fight for?
  4. What are you willing to give up or change for your organization to thrive in the future?
  5. What do you do or say that creates advocates?
  6. What do you do or say that creates enemies?
  7. What kinds of business opportunities are you willing to sacrifice on principle?
  8. What are things that you will always do?
  9. What are things that you will never do?
  10. What are you most passionate about?

Next month, we will dive into taking bold steps.