Complete View Financial


Tess Downing, MBA, CFP® is the founder and lead financial advisor of Complete View Financial LLC in San Antonio, TX. She has worked with individuals and families from all different backgrounds such as high-commissioned sales professionals, retirees, and young professionals for more than a decade. Her passion for helping people make better money decisions is what led her to found Complete View Financial LLC. Three years have passed since Tess launched the Complete View Financial website, and she's making business adjustments as she scales her business. 


In October, Complete View Financial reached out to Brand Strides with the main purpose of refining the brand messaging to a very specific target audience. As part of the messaging project, we worked together to address brand audience clarity, website optimization, and a seamless digital user experience. The design and layout formed part of addressing the overall brand clarity for the specific target audience. 


At the end of this 3-month project, the Complete View Financial website has gone through a complete refresh! This was an incredibly rewarding project to work on. Areas of focus included: 


  • Brand Messaging & Audience Clarity
  • Brand Identity & Audience Resonance 
  • Website Optimization 
  • Audit of Existing Content 
  • Outlining New Content Sections 
  • Building Content Modules
  • Website Indexing 
  • Evaluation of Keywords for SEO purposes


Visit the website and take a look at our work in action or reach out to us directly.