Understanding what your focus areas are for your brand versus your business is important.
If you think about your brand, it sets the foundation for how your business will be perceived, it focuses on evoking emotions and building experiences and relationships with customers. Your brand addresses why your business exists. Branding requires a long-term strategy that creates value and loyalty over time. Every brand has a personality. Take time to position yourself in the marketplace.
Your business on the other hand sets a foundation for your marketing efforts and business deliverables. It focuses on driving revenue and developing processes within the company to promote your products or services. Marketing focuses on short-term campaigns to increase lead generation, grow social following, generate revenue, and drive engagement. Marketing is about how you share your brand with others, what channels you use, and when you choose to communicate.
Partner with Brand Strides and know the difference between branding and marketing.
Tracy Hanford | Brand Marketer & Founder
