2022 Wrap & Review


As we wrap up a year filled with incredible adventure and reward, we are thankful for all our clients' support and look forward to a successful year in 2023.


We've worked on a range of projects, from marketing audits and assessments, to brand architecture and strategy, to building new brands and refreshing others.


The best part about working with a range of clients here at Brand Strides is that we are exposed to so many different tools and technologies. The methods, systems, and devices that we use to communicate and engage with our customers are constantly changing and improving. As brand marketers, we couple many great tools with our core competencies to build beautiful brands that engage with your customers. Customers are going to continue demanding a deeper relationship with their favorite brands.


If you think about the customer journey (awareness, interests, consideration, purchase decisions, retention, and long term advocacy) and the tools we use at each step along the way, we have to be well versed in a number of different platforms to ensure an integrated marketing experience is delivered for your brand.

Here's a quick summary of the core competencies, technical skills and technologies we used in 2022:

Core Competencies

  • Brand Messaging & Storytelling
  • Client Relationship Management
  • Creativity & Problem Solving
  • Cross-Functional Collaboration
  • Diversity & Inclusion
  • Interpersonal Communication
  • Leadership
  • Learning & Development
  • Networking
  • Project Management
  • Search Engine Optimization (SEO) | SEM
  • Strategic Planner
  • Staff Development
  • Website Optimization

2022 Technologies

  • CMS Platforms: Pixieset | Zephyr | Club Essential | BrightSpot 
  • Day-to-Day: Microsoft Suite | Google Suite
  • Data Collection: Survey Monkey 
  • Design Tools: Adobe InDesign | Photoshop | Canva |
  • Digital Magazines: Issuu Magazine 
  • Digital Marketing: Google Analytics | Google AdWords | Meta Business Suite
  • Mass Email Communication: Campaign Monitor | MailChimp | Club Essential Email Composer
  • Online Design Portals: Santa Cruz Software | GAM Printing Portal 
  • Photography: Melanie Cooper Studios
  • Project Planning Software: WRIKE | Monday.com | Mavenlink
  • Social Media Scheduling: Hootsuite | Bitly
  • Team Communication: Slack | Microsoft Teams | Google Meet

We look forward incorporating new tools and technology in our integrated marketing approach as we continue to build beautiful brands and help you achieve your revenue and brand goals in 2023!